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Travelers Cut Back to Say YAY to Vacations in 2009
Dine in, Shop Less, Pause on Spas and Give up Gadgets: New Industry Research Reveals Consumers Prefer to Cut Spending than Sacrifice Leisure TravelLOS ALTOS, Calif.—March 3, 2009
Despite the current economic downturn, a majority of travelers surveyed intend to keep traveling in 2009 rather than give up their vacations. TravelMuse, Inc. and other leading travel experts believe consumers will be more value-conscious than ever—but will still assert their right to travel. A recent survey conducted by TravelMuse shows more than 77 percent of respondents plan to cut spending in other areas in order to keep their travel plans in 2009.
“There is strong data to support the notion that people are continuing to travel despite the challenging economic times,” said Kevin Fliess, CEO of TravelMuse, Inc., creators of TravelMuse.com—the online travel destination for finding inspiration and planning trips with friends and family. “While people are more focused on value, travel continues to play a vital role in our lives. Travel is rejuvenating—and people cherish this experience even more during tough times.”
TravelMuse 2009 Travel Trends Survey: The Road Still Traveled
In the February 10, 2009 Forrester Teleconference “Selling Travel Online in a Recession,” Forrester Research Vice President and Principal Analyst Henry H. Harteveldt stated that a Q4 2008 Forrester Technographics® study showed that online travelers would prefer to “trim around the edges”—and as a result, travel sellers need to “help travelers find ways to stick to their budgets.” According to the information Harteveldt presented, only 28 percent of U.S. online consumers surveyed are considering canceling a trip currently planned for the first six months of 2009. Far more plan to cut their budgets for shopping (40 percent), entertainment (37 percent), and meals and snacks (35 percent) while on a trip.
In a recent “2009 Travel Trends” survey conducted on TravelMuse.com, respondents also indicated they would rather give up material goods (e.g., newspapers, new car, event tickets), cut back (e.g., make espressos and lunches at home) and even downsize (e.g., smaller lattes) than part with vacations.
Survey Highlights (conducted February 2009)*:
- People are giving up dining (55 percent), apparel (47.1 percent), pampering (37.6 percent) and electronics (34.3 percent) to travel in 2009.
- 62.2 percent plan on taking the same or more leisure trips in 2009 as they did in 2008.
- 64.8 percent said vacations are very important.
- 67.8 percent plan to travel within the United States.
V = Value and Vacation
For 2009 travelers, value is key. The most recent U.S. Travel Association-Ypartnership travelhorizonsTM survey (October 2008) showed that for 2009, consumers were more likely to pursue “good values” when planning trips—76 percent of respondents expected to book a packaged vacation to save money, while 67 percent planned to stay fewer nights and/or spend less on food and entertainment when traveling.
“No matter what the economic conditions, there is something that transcends the current financial malaise—and that’s travel itself,” said Peter Greenberg, travel guru and New York Times best-selling author. “It’s part of our cultural DNA. We will find a way to travel, no matter what. We may deny ourselves an expensive dinner or a new fashion purchase, but we will not deny ourselves the opportunities to travel. Where there’s a will—especially to travel—there are many ways.”
Greenberg’s latest book, Tough Times, Great Travels: The Travel Detective’s Guide to Hidden Deals, Unadvertised Bargains, and Great Experiences, released today (March 3), features tips for today’s traveler, such as the best day to buy airline tickets, trips you can take on just one tank of gas, and destinations where the dollar is still king.
About TravelMuse, Inc.
Headquartered in Los Altos, Calif., TravelMuse.com is the online destination for finding inspiration and planning trips with friends and family. Visitors can peruse weekly articles written by seasoned writers, use the industry’s first Inspiration Finder™ to discover destinations and create trip plans via the TravelMuse Planner. The company has raised more than $4 million in funding from Azure Capital Partners and California Technology Ventures.
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