Chocolate fanatics beware—there’s a new cocoa fix in town.

The Hershey Story, The Museum on Chocolate Avenue opened today in downtown Hershey, Pa., the town with a name that means chocolate. The $23.5 million museum celebrates the life and legacy of chocolate magnate and philanthropist Milton S. Hershey.

“The Hershey Story celebrates Milton Hershey’s vision and legacy of human service,” said Don Papson, interim director. “Whether it’s the town he built or his greatest gift, Milton Hershey School, you will be touched by his incredibly balanced life. Through his success in creating the ‘Great American Chocolate Bar’ he was able to do so much for so many.”

Visitors can create their own exhibit experience with three audio listening stations, advanced mini-theaters and 11 interactive touchscreens, including stories about Milton Hersh  ey’s innovation and how he revolutionized the production of milk chocolate. The Hershey Story also features a Chocolate Lab, inspired by Milton Hershey’s candy-making apprenticeship and “his flair for experimentation.” Participatory classes include grinding cocoa beans by hand, tempering, molding and dipping. School children can use chocolate’s raw ingredients and various tools to learn about geography, history, economics and science.

Take home a piece of chocolate history (as well as pieces of chocolate!) from the Museum Shop, and indulge in a chocolate tasting at the museum’s Café Zooka. The Hershey Story is open daily, year-round. Hours vary depending on the date. Visit www.HersheyStory.org for more information.