Kimpton Hotels aims to help green the world, and has joined with the Nature Conservancy’s Plant a Billion Trees campaign to plant trees in Brazil’s Atlantic Forest, one of the world’s most endangered tropical forests. The current forest only covers 7 percent of its original area, which was once nearly 330 million acres.
Photo: mauroguanandi
Guests who stay in a Kimpton hotel can be part of the action as well. When you make your reservation, use the code “TNC,” and you’ll get 10 percent off the best available rate. Kimpton will then donate $10 (that’s 10 trees) to the Plant a Billion Trees campaign. In addition, the hotel company will donate 5 percent of the sale of Natura water bottles from its restaurants to the project as well, and Natura will add an additional donation.
The reforestation project aims to remove 10 million tons of carbon dioxide annually by ensuring that 30 million acres of the Atlantic Forest are restored or preserved by 2015.
This project is only part of Kimpton’s commitment to social responsibility. The company’s EarthCare program, encompassing recycling to environmental projects, has been mandatory in all of its hotels since 2005. To learn more, visit kimptonhotels.com/programs/earthcare.
