TravelMusings

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Tired of flying coach for business trips? If work requires you to travel between two of the nine cities currently serviced by Virgin America between now and Sept. 30, 2009, this could be your lucky day.

 

The California–based airline took top honors for “Best Business/First Class” among domestic airlines in Conde Nast Traveler’s 2009 Business Travel Poll for the second year in a row, and to thank its loyal guests unveiled today more business-friendly flexible fare options on its Web site and a “Let’s Get Down to Business” 24-hour fare sale.

 

Virgin America logo.jpg

“We’re honored to receive top reviews from the selective business travelers who fly the most and expect the best in service, comfort and design,” said Virgin America president and CEO David Cush. “Now more than ever, business travelers are looking for more for their money. With innovative amenities to keep them connected, beautifully designed new planes and low fares, we think we’re offering the best value in the domestic skies.”

 

The new business-friendly flexible fare options include Fully Refundable Main Cabin and Fully Refundable Main Cabin Select fares, as well as a new “Instant Upgrade to Main Cabin Select” fare class. Fully Refundable Main Cabin and Fully Refundable Main Cabin Select fares are not subject to standard change fees, but Instant Upgrade to Main Cabin Select fares are. Previously, Fully Refundable Fares were only available via the airline’s call center and travel agents.

 

“With these latest changes to our web site, we wanted to give travelers more flexible low fare options and more choice, including access to premium seats at Main Cabin fares. Our Main Cabin Select service offers guests unrivalled amenities for far less than what they would pay for business class on another airline,” added Cush.

 

Main Cabin fares start as low as $29 between San Francisco and Los Angeles or Seattle, and from $89 on cross-country routes between Boston or New York to/from San Francisco or Los Angeles. Tickets are on sale today on Virgin America’s Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474) and must be purchased by 7:00 a.m. Pacific Time on Sept. 22, 2009. There’s a one-day advance-purchase requirement, and all travel must occur between Sept. 22 and Sept. 30, 2009.

 

Visit www.virginamerica.com for the full list of the latest fare offers.

 

(Read our previous posts on Virgin America travel, Losing My Virgin America Virginity and Virgin America Review, Take 2.)

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Virgin America is rolling out Wi-Fi powered by GoGoInflight. This week I was lucky enough to fly on the first aircraft outfitted with this new service.  The experience was great. For $9.95 you get access to a very high-speed connection. All Virgin America planes are already equipped with 110V outlets at every seat, so you can be productive for almost the entire flight. Couple this with the already exceptional in-flight entertainment, and a trip from San Francisco to JFK really flies by (no pun intended). Virgin plans to roll out Wi-Fi on the rest of its fleet by spring 2009. I applaud Virgin America for listening to its customers and continuously improving their experience. Let’s hope the rest of the industry catches on.

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Last week, our CEO, Kevin Fliess, wrote Losing My Virgin America Virginity, about his first flight on Virgin America the year-old U.S. airline brought to you by Sir Richard Branson’s Virgin Group. As noted in a comment to Kevin’s post, I too really appreciated the excellent service and thought the interiors of the planes were super cool.

 

Here’s what else I have to add, both pro and con:

 

Film Shorts

 

Being a film junkie, I love that you can watch shorts for free on the entertainment system—from cartoons and anime, to film school thesis projects, personal projects and other short pieces. Great idea for getting exposure and a new audience for these often overlooked clips. Otherwise, if you want to watch a full-length feature, it’ll cost $6 or $8 a flick.

 

Listen Up

 

I also loved the music choices: jazz selections that included Sun Ra, Miles Davis, Nina Simone, Ornette Coleman and Stan Getz; electronica/dance featured Air, Kraftwerk, Fatboy Slim, Chemical Brothers, Orbital and Underworld. Additional genres: kids, stage/screen, classical, pop/rock, hip hop/r&b/soul, country/bluegrass, blues. Listed are a varying number of tracks from a couple albums; you can choose to listen to an individual song or to play the “album” selection.

 

Kids’ Fare

 

The entertainment options for kids are terrific. There are 12 different video games available, along with several movies and 10 music station geared specifically for the kids audience. Plus parents are given the control of what options will appear, such as G only, PG and G only, or PG13, PG and G rated. Once selected, only the flight attendant can make changes to the settings.

 

Ok, now for what I didn't love:

 

Cramped Seats/Hard Plastic

 

I found the seats to be too narrow and the white plastic on the seat backs (see image in Kevin's post) too hard—would hate to be thrown into one if the plane suddenly had to slam on its brakes. I found out it's especially bad for laptops when the person in front of me fully reclined and my open computer top not only got banged into, but it also got stuck under the nook created when the tray table is down. I had to recline my seat fully to allow room to gently pull back my computer out from under its stuck position. This was the only way I could tilt the top far enough back to be able to read the screen, meaning my computer was wedged against my stomach and I had to keep my elbows against my hips in order to type (see comment on narrow seats above). I felt like one of those dinosaurs with itty bitty arms that flail about helplessly. 

 

Lack of Cabin Service

 

What I also didn't like is that there were no basic snacks offered without having to order them through the electronic system. It annoyed me to charge $1 on my credit card for a simple snack, such as a cookie or nutbar, when it would have been easier to just hand a $1 bill to an attendant as opposed to putting in my credit card information every time I felt the urge to munch on something. Also, even though we were only about a third of the way through the flight, I tried to order a more substantial meal—fruit and cheese plate for $7 or the mufaletta and salad (what the heck is mufaletta?) for $8, and both were already sold out.

 

The return trip was more comfortable—we were on a different plane than the first leg—but I haven't flown Virgina America since because even though it's supposed to be a low-cost carrier, I've always managed to find cheaper flights on other airlines. But who knows? Now that I'll be flying cross-country on a monthly basis, I may need to give them another shot.

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This week I flew Virgin America for the first time: San Francisco to Washington, Dulles and back. The good mojo starts the minute you arrive at the check-in counter. A smiling greeter walked up to me and asked in beautiful Queen’s English, “Sir, will you be flying Virgin America, today?” No, this was not the first class check in line. I think I actually blushed.  Suspicious, I checked in and found that the true joy exhibited by this employee was not an aberration: Everyone clearly loves his job at Virgin America.

 

Then you walk down the jet way and board what has to be the coolest commercial aircraft in the U.S. sky. You definitely feel like you’re walking into a Vegas night club as you board, with the mauve and blue lighting, the cabin crew (called “hosts”) in slick black outfits and the plush leather seats.

 

 

 

 

cc Photo courtesy of miss_rogue

 

 

 

 

VA flies new Airbus A320 and A321 aircraft, so the planes are clean, safe and some of the most fuel-efficient in the sky. The designers at Virgin did a spectacular job creating ambience—yes ambience—within the cabin. The lavatories and galleys are separated from the seating area by translucent blue glass and, oh, did I mention the lighting? It’s just so cool.

 

(Keep in mind that this is a “low-cost carrier” yet the service I experienced far surpassed anything I’ve seen in the major U.S. airlines. Hmmm…)

 

Then you sit down and are greeted by a personal in-flight entertainment system with new-release movies, live television, games, and a selection of snacks and drinks that you order right from your seat. Here’s where I tip my hat to the business strategists at Virgin. How smart! You’ve got a captive audience for what—6 hours—who are desperate for entertainment. I was like a gambling junkie swiping my credit card every 60 to 90 minutes for a movie, then a snack and a beer on the way home. 

 

Was the flight on Virgin America perfect? Pretty much, yeah. It’s obvious that the employees at Virgin are well taken care of and really love their jobs. 

 

My only suggestion would be a “clear my tray” function for the personal entertainment system. While you can order a drink or snack, and it’s brought almost instantly, there’s no way to notify your ‘hosts’ to pick up service items unless they pass through the aisle.

 

Virgin made a believer out of me, and I will be flying them again. Thank you, Sir Richard.

 

 

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