With the Dow at its lowest yesterday in 11 years, the economic prognosis in the United States may not look bright. What does this mean for travel? We know the industry is hurting and taking a huge hit on revenue, however, what we found in a survey (2009 Travel Trends) we conducted last month here at TravelMuse.com, was that the majority of travelers are actually still saying yay, not nay, to vacations in 2009.
Travelers Still Assert Their Right to Travel
A full 62.2 percent plan on taking the same number or more leisure trips in 2009 as they did in 2008, with 22 percent saying they will take more trips!
People Prefer to Cut Spending Rather Than Sacrifice Leisure Travel
Consumers will be more value-conscious than ever—but will still assert their right to travel: 77 percent of respondents said they were willing to cut spending in other areas to avoid having to cut back on travel. Travelers are making their own lunches and espresso; canceling the daily paper and cleaning services; driving less to save money for their vacations; forgoing tickets to events; and planning camping trips instead of staying in hotels or staying abroad fewer days to save money while they continue to travel.
One TravelMuse user said “I just gave myself a travel/expense test—and I have 1) curtailed going out to dinner (a lot) and 2) stopped shopping for clothes for a few months now, 3) but there is NO WAY that I would give up travel—even in a recession. It is tooooooooo important. I booked a trip to Chile for my family in August and to Maine/Boston in July … plus will book Mexico soon!”
Travel is Important, Especially in Tough Times
Nearly 65 percent of respondents said that vacations are very important. The benefits to health, wellness and state of mind can be greatly improved by taking a break, even if it’s a mini vacation, as highlighted by the U.S. Travel Association in its Benefits to Travel survey (2008)
Where are People Traveling in 2009?
There is still a healthy desire for travelers to travel: 68 percent of respondents said they planned to vacation in other U.S. states, with a staggering 52 percent still planning to travel internationally on a leisure/personal trip. So people are not just staying at home, or staying in their own state, for that matter.
Other Industry Research and Comments in Support of YAY to Travel in 2009
TravelMuse certainly is not alone in its belief that travelers will keep asserting their right to travel.
The U.S. Travel Association* showed that for 2009, consumers are pursuing “good values” in the trips they plan —76 percent of respondents expected to book a packaged vacation to save money, while 67 percent planned to stay fewer nights and/or spend less on food and entertainment when traveling.
Forrester vice president and principal analyst, airline and travel research, Henry Harteveldt, agrees that people would rather “trim around the edges,” and as a result, travel sellers need to “help travelers find ways to stick to their budgets.”
Peter Greenberg**, travel guru and New York Times bestselling author told us, “No matter what the economic conditions, there is something that transcends the current financial malaise—and that’s travel itself,” … “It’s part of our cultural DNA. We really can’t help ourselves. We will find a way to travel, no matter what. We may deny ourselves an expensive dinner or a new fashion purchase, but we will not deny ourselves the opportunities to travel. And where there’s a will—especially with travel—there are many ways.”
Say YAY to Vacations in 2009
Our CEO, Kevin Fliess said “There is strong data to support the notion that people are continuing to travel despite the challenging economic times,” ... “While people are more focused on value, travel continues to play a vital role in our lives. Travel is rejuvenating—and people cherish this experience even more during tough times.”
Don’t deny yourself the right to travel, take a break and say YAY to vacations in 2009!
Tell is what you think? Yay or Nay to vacations in 2009? Are you cutting back on anything so you can take your vacation this year?
The full press release is available and for more information, including full survey results, email us at marketing@travelmuse.com.
*Ypartnership travelhorizons™ survey (October 2008)
**Peter Greenberg’s latest book, Tough Times, Great Travels: The Travel Detective’s Guide to Hidden Deals, Unadvertised Bargains, and Great Experiences, released today (March 3), features tips for today’s traveler, such as the best day to buy airline tickets, trips you can take on just one tank of gas and destinations where the dollar is still king.
