What’s next on the calendar? Now that it’s May, we’re gearing up for the Association of Travel Marketing Executives (ATME) conference in Las Vegas! It runs May 27 to 28, 2009, at the Green Valley Ranch Resort. 

Henry Harteveldt (vice president and principal analyst, Forrester Research) will kick things off with a keynote speech addressing comsumers’ thoughts on the economy, travel and marketing in general. Over the two days of the conference, there are a number of informative sessions planned.

My top five session picks include:

1.    What Is the Role of Advertising in a Recession? 

How to plan out the rest of 2009 and what to think about 2010, moderated by Rob Torres of Google.

2.    Taking Social Computing From the Edge to the Center

Susan Black (managing partner, Susan Black Associates) will moderate a panel with Tim Simmonds (vice president, United Airlines) and Adam Rugel (president, Trazzler.com). Unsurpisingly, Twitter seems to be a hot agenda topic!

3.    Improving the Online Selling Process

Kevin Fliess (CEO, TravelMuse) will join Josh Steinitz (CEO, Nile Guide) and Alex Wilcock (CEO, Imagini) in a session moderated by Jeff DeKorte (vice president, Travel Ad Network) in rethinking the way travel firms engage customers and address selling shortfalls.

4.    Improving Your Advertising and Promtion ROI

I’m always on the lookout for new tools. This session peaked my curiosity and includes former Yahoo general manager Brad King, now managing director, BlueKai Channels, who intend to build the world's largest database of intentions.

5.    Profiting From Design

Optimize your Web site from a design and usability standpoint with Dean Kakridas of Frog Design.

There are various registration packages, but ATME members can register at the special rate of $495 (which ends May 15, 2009). Find out more here.

And keep an eye out for Kevin in Las Vegas. Be sure to steer him away from the tables and slot machines—that’s not the way to improve our ROI!

Blog post written by Marissa Klein

TravelMuse has had much to celebrate in the past month: the two-year anniversary of the company’s founding, the re-design of the TravelMuse Planner and the launch of the Yaycations Calculator. To celebrate our accomplishments and all of the team’s hard work, we wanted to do something out of the ordinary: indoor skydiving.

Last Thursday afternoon (Apr. 30), we cleared out the office and headed to iFly in Union City, Calif., for indoor skydiving in its vertical wind tunnel. First, we watched a video and learned the hand signals: legs bent, legs straight, chin up and, of course, “relax!” Next came the suiting up: full nylon flight suits, kneepads, goggles and helmets for all. Finally, we took turns flying with an instructor’s guidance for a minute or two at a time.

So what does indoor skydiving feel like? It’s hard to say, since it’s difficult to equate it to anything other than what it is: hovering on your stomach above a wire grate that is not unlike a giant hairdryer-like turbine. We’d all joked before the trip that this would be the closest any of us would get to real skydiving, but I think after the indoor version went so well, there may even be a few among us who are ready to try the real thing!

Although Kurtis thought a fear of heights would compel him to stay on the ground, once he saw how safe and controlled it would be to fly in the tunnel, he was persuaded to give it a try, and had a great time. Kids as young as 3 can try iFly, and after seeing how much Russ’ daughter loved flying during our trip, Kevin and Dana plan to return with their own kids.

Our iFly outing was great, and we would definitely recommend it for group and corporate events—we can even relive it with the DVDs we got to take home with us! We wrapped up our celebration with beers and hot wings at Jack’s Brewing Company in Fremont before heading home to work the tangles out of our hair and call it an early night. Spending three minutes in a wind tunnel really takes a lot out of you!

Here’s to two amazing years, and on for many more!