Bulgari is a brand known all over the world and its shop in one of Rome's most famous streets lives up to its reputation. Single objects are displayed in cases as though in a museum. The staff who welcome the customers seem like bodyguards from a James Bond film and elegance characterises every detail of the shop. Hidden lights highlight the beauty of gems set in earrings, rings and necklaces. Yellow gold is back after a few years of being replaced by platinum and white gold. In addition to jewelry there are silk scarves, bags and other leather goods in crocodile skin, and ceramic items decorated with African or Oriental motifs. Great attention is paid to the window design, which continually changes theme using pyramids from which rings and necklaces gleam, or using single color backgrounds to emphasise each article.
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