Versace Rome, Italy

The moving background in the window of Versace Jeans Couture in Via Frattina immediately creates a youthful image that is reinforced by the maxi-screen inside showing fashion shows and music videos. Shelves are filled with all the Versace perfumes and accessories. The floor is decorated with images of drawings that were loved by Versace. The clothes are stylish and sexy with lots of leather and bright colors. The shop in Via Borgognona offers elegant women's fashions: sensual dresses with deep décolletés and exaggerated slits. The colors are bright: vivid green, violet, fire red, fuchsia and, of course, black.